About Us
PRANISHA is a part of the fashion conglomerate PRANISHA LIVE FASHION PVT LTD which has successfully launched and scaled up many brands and product innovations for Indian women. The Company is EST.2015. PRANISHA managed by an experienced and professional team.
PRANISHA is a premium fusion wear brand, which merges Indian and western sensibilities with an emphasis on distinctive design and styling. Understanding the shift of fashion requirements of the woman, we felt the need for a one-stop solution for all style queries. To address this requirement, we introduced the brand PRANISHA that caters primarily to the work and casual wear requirements of modern Indian women who have an independent mindset.
We believe our data-centric approach, supported by our innovative and institutionalized design process and experienced design team. This approach allows us to develop new and differentiated trends in the market. Keeping pace with the ever-evolving demand of the fashion-conscious genre, we have also explored trendy minimalist occasion wear.
About PRANISHA Woman
Being a PRANISHA woman is all about being passionate, professional, visionary, a commoner, achiever, homemaker, and thinker while adorning multiple more hats.
Our Vision
At Pranisha Live Fashion Pvt Ltd, our vision is to become one of India's most trusted and globally recognized fashion brands. Over the next five years, we aim to expand our retail network to 100+ stores across India while maintaining the highest standards of quality, customer satisfaction, and innovation.
We are committed to promoting the beauty of Indian fashion and culture through premium ethnic wear, including kurtis, sarees, and traditional collections. Our long-term goal is to build a strong international presence and introduce the richness of Indian craftsmanship to customers around the world.
By embracing technology, sustainable growth, and exceptional customer experiences, we strive to create a brand that inspires confidence, celebrates tradition, and leaves a lasting impact on the global fashion industry.
Our Values
At Pranisha Live Fashion, our values define who we are and guide every decision we make. We are committed to building a trusted fashion brand by delivering quality, innovation, and exceptional customer experiences while celebrating the rich heritage of Indian culture.
Quality
We are committed to delivering premium-quality fashion products that meet the highest standards of craftsmanship and customer satisfaction.
Customer First
Our customers are at the heart of everything we do. We strive to provide excellent service, trust, and a memorable shopping experience.
Integrity
We conduct our business with honesty, transparency, and professionalism, building long-term relationships with our customers, employees, and partners.
Innovation
We continuously embrace new ideas, technology, and modern retail practices to improve our products, services, and customer experience.
Respect for Indian Culture
We proudly promote Indian traditions through our collections, celebrating the beauty of kurtis, sarees, ethnic wear, and timeless craftsmanship.
Teamwork
We believe that collaboration, mutual respect, and shared goals are the foundation of our success.
Growth & Excellence
We are dedicated to continuous improvement, sustainable growth, and becoming one of India's leading fashion brands with a global presence.
Our Promise
"We are committed to delivering quality fashion, preserving Indian heritage, creating value for our customers, and building a brand that inspires trust, confidence, and excellence."
We made fits fitter India does not have a standard size NF chart and to address this, a complete body measurement to create a range of smarter and perfect fits.
We were the first to introduce 6 sizes in India when most were offering 3 sizes.
The right fit is priceless and we want the perfect look for every woman!
Fashion-forward To get on with the ever-changing fashion priorities of Indian women, we offer new styles and designs every season categorized for spring-summer, monsoon-festive & winter seasons. Taking inspiration from the latest International trends and adapting it as per the local palate, PRANISHA designers are always on the go to add new silhouettes and styles acceptable to the modern Indian woman.
What’s trending?
With a wide range of trending top-wear, bottom-wear, and coordinates, you can create your unique look. And not just that, PRANISHA’s latest collection comprises an array of pastel shades, white-on-white, fresh designs, patterns, and silhouettes. We are fashion conscious and comprise the range of sustainable apparel, In
The range, you will find ample options in top-wear and sets, which are not just comfortable but environment friendly as well.
We have also introduced a new collection stories by PRANISHA, which at core hinges upon the beauty of Indian crafts. The collection is the perfect blend of Indian tradition and the modern age design language. You can experience the beauty of hand block print, Ajrakh print, chikankari work, cotton silk, jacquard, Kantha embroidery, and much more.
To complete the wardrobe, we have introduced the ‘Western Wear’ range. It is a new style statement that the PRANISHA woman can experience and uplift their style game. The range includes, short to ankle-length dresses, tiered to peplum tops, shirts, bottom-wear, and much more.
Accentuate your look with PRANISHA’s trending merchandise and ace the perfect look.